<p style=”text-align: justify;”>Baahubali 2: The Conclusion directed by SS Rajamouli’s has crowned the most viewed video trailer in India. It crossed 87.5 million views (from Telugu, Hindi, Tamil, Malayalam trailers) in six days since it went live on March 16.
Baahubali 2 Has Been Pre-Sold At a Profit a Month Before Release
The trade buzz is that Baahubali 1 grossed Rs 600 crore worldwide, with the producers share around Rs 250 Crore. The distributors of the film made more profits than the producers. For example Baahubali 1 distributor in North America purchased it for $4 million and the film got him a share of $ 9 million. Now, the North American rights for Baahubali 2 rights have snapped by a different distributor, Great India Films, for a whopping $ 7 million. And as per his expectation the film has potential to do $15 million and break all records. SS Rajamouli tweeted after the launch – “ One of the reasons Baahubali franchise got the attention of the viewers is, the scale and grandeur with which we designed & created each part”.
Baahubali 2: The Conclusion is the sequel to the most renowned movie of 2015 Baahubali: The Beginning. It is the most anticipated film of 2017. The film expected to take a humongous opening when it releases on April 28. Baahubali 2 producer Shobu Yarlagadda of Arka Mediaworks says, “The trailer became a runaway success due to its grand scale, emotional and action scenes. After 17 cuts we got it perfect as the 2 minute trailer encompasses the vision and emotion in Rajamouli’s storytelling. No other Indian film trailer has performed so well. I think the previous best was Dangal.”
Yarlaggada said “65 million of the trailer views from Youtube, out of which 32 million was from Telugu, 27 million in Hindi, 5 million in Tamil and 1 million from Malayalam.” He added “27 million views in Hindi for a dubbed film is phenomenal by any yardstick”. Aamir Khan’s Dangal made $ 12.3 million, making it the highest record collection for an Indian film in USA.
In the rest of India except Kerala, the makers have opted for different distributors who have paid them large amounts of money. Kerala distributor Global United Media is reported to have paid double the amount they paid for part one.
Prem Menon, of Global United Media said : “We have immense faith in the Baahubali franchise and have a good relationship with the team who will deliver. Yes, we have paid a record amount. But we are very confident that Baahubali 2 will work big time at the box-office. Since just like part one and will be profitable for us.”
The total budget for both the parts Baahubali 1 and Baahubali 2 is Rs 450 Crores. Baahubali 2 will also make Rs 400 to Rs 500 Crore for the producers from theatricals, endorsements, merchandise, games, satellite and other rights. The satellite deal for Baahubali 2 is a record Rs 78 Crores with Hindi going to Sony (Rs 50 Cr) and Telugu, Tamil and Malayalam with Star Network (Rs 28 Cr). The digital rights are with the producers who are negotiating with Amazon and Netflix. Yarlaggada said that, we have already made profits before release from Baahubali 2 . He added that we are confident that the film will be another blockbuster hit.
Baahubali 2 slated for release on April 28 worldwide in four languages in 6500 screens in India. Also 750 screens in North America and another 1000 in 30 other markets.