On Wednesday Facebook owned social platform Instagram announced that it has reached more than 1 million monthly active advertisers. As the Facebook Inc-owned photo-sharing app tries to become a center of online commerce.
Instagram Surpassed More Than A Million Monthly Active Advertisers Milestone
In 2012 Facebook acquired Instagram for $1 billion, and initially, the app had limited advertising with only a few of well-known brands patch up. Now, five times more from 200,000 number of advertisers has grown a year ago. Instagram’s vice president for business, James Quarles, said in a phone interview called the 1 million number advertisers a “milestone.”
Facebook’s companies compete against rivals such as Snap Inc, Alphabet Inc’s Google Plus and Twitter in the world of digital advertising spending. In 2016, started encouraging businesses that had created standard profiles to adopt business profiles. And by the time 8 million businesses have done so, Quarles said. Instagram is able to use Facebook’s specialized ad technology to target specific audiences with highly predictive ads.
Quarles rejected to give projections for further growth. But he said “there was tremendous upside” and added “This is about getting as many businesses as we can to have pages.” regarding business profiles. 400 million active users daily with 80 percent of all users following a business on Instagram, the report says. Specifically, plans to leverage that with new features and to introduce a button for booking appointments through the app. Currently ads are limited to likes and sending users to the web pages.
New data-related features coming in the future for Advertisers that offer technology to how users engage with multi-photo posts and even sponsored Instagram Stories. Instagram recently introduced the ability to save live videos from Instagram app to your camera roll for general users. After broadcasting, new geo stickers for Instagram Stories and an album-like carousel feature for sharing up to 10 photos and videos in a single post (which advertisers first got).