Major big companies like AT&T, Verizon, Johnson & Johnson and others have dropped advertisements from YouTube after they found that their ads were shown with videos promoting extremism, terrorism and other offensive content, terminating their marketing campaigns on Google‘s YouTube. Other companies also followed the boycott of whom pharmaceutical giant GSK, HSBC, the Royal Bank of Scotland and L’Oreal. Hence losing hundreds of millions of dollars to the Google-owned company video hosting Youtube.
YouTube Continues Losing Major Advertisers Upset With Videos
Youtube’s “Restricted Mode” setting made some non-explicit content by LGBTQ creators unavailable. The boycott confronts Google that threatens to cost it hundreds of millions of dollars. All this started last after The Times of London investigation on Youtube videos made many major European companies to pull their ads from YouTube. American companies swiftly followed, even after Google promised Tuesday to work harder to block ads on “offensive, hateful, and defamatory” videos.
“We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate ” a AT&T representative said in a statement. “Unless Google can ensure this won’t happen again, we are removing our ads from Google’s ad platforms”.
Most companies are pulling their ads from YouTube only and ads placed on Google’s search platforms. Which also remain the biggest source of revenue for Google’s parent company, Alphabet. Still, the tech giant offered up a slew of promised to assuage marketers. And which ensure them that they were fixing the problems on YouTube.
Since 400 hours of video posted each minute on youtube. Such a massive amount of data handled by primarily uses an automated system to place ads, known as programatically advertising. While there are algorithms applied in place to keep advertisements from appearing alongside hate and offensive content. Google’s Chief Business Officer Philipp Schindler wrote in a blog post that the company would hire “significant numbers” of employees to review YouTube videos and mark them as inappropriate for ads.